HI-FOODS Dominates the Domestic Market with 86% of Production Volume – A Multi-Channel Strategy from GN FOODS
HI-FOODS is currently one of the leading frozen food brands in the domestic market, standing out for its consistent quality, rich product portfolio, and stable supply capacity. Thanks to a multi-channel distribution strategy, the brand’s products widely cover supermarkets, F&B chains, convenience stores, and retail systems. The foundation for this development stems from the modern manufacturing system at GN FOODS, which ensures a rigorous quality control process aligned with international standards.
HI-FOODS’ Domestic Market Grows Thanks to the GN FOODS Foundation and Multi-Channel Strategy
The combination of advanced production technology at GN FOODS and a comprehensive distribution strategy helps HI-FOODS build solid trust in the domestic market.
GN FOODS – The Production Hub Ensuring HI-FOODS Quality
-
IQF freezing technology fully preserves freshness
-
Metal detectors control raw materials
-
In-house microbiological laboratory
-
Processes meeting ISO 22000:2018, BRC A+, and HACCP standards
Thanks to this, the products always maintain consistent flavor, texture, and nutritional value.
HI-FOODS in the Domestic Market: Supermarket & OEM Channels Account for Nearly 50% of Revenue, Growing at 30%/Year
Despite representing only 14% of the market share, the supermarket and OEM channels contribute nearly 50% of HI-FOODS’ domestic revenue, becoming a crucial financial pillar.
Blanketing the Domestic Market Through Major Supermarket Systems
HI-FOODS products are present in major retail systems such as Co.op Mart, AEON, Mega Market, Lotte, Emart, and Kingfood, helping to increase brand awareness nationwide.
GN FOODS Standard Quality Creates a Competitive Advantage
All products are manufactured at GN FOODS, ensuring international standards and a stable supply capacity for the market.
HI-FOODS HORECA Channel Accounts for 28% of the Domestic Market with Over 2,500 Partners
The HORECA channel is one of the crucial pillars of HI-FOODS in the domestic market, backed by an extensive distribution system.
HI-FOODS Supplies Over 4,000 Products to the Domestic HORECA Market
A diverse portfolio ranging from dim sum and buns to ready-to-eat meals helps the brand satisfy the demands of hotels, restaurants, and F&B chains.
HI-FOODS HORECA Distribution Structure in the Domestic Market
- Hotels: 27.3%
- Restaurant Chains: 22.7%
- Agents/Distributors: 36.4%
- Cafés: 4.5%
- Retail Customers: 9.1%
Major Partners Affirm HI-FOODS’ Position in the Domestic Market
Brands such as Jollibee, Pizza Hut, The Pizza Company, and Kichi Kichi serve as testaments to the company’s supply capacity and product quality.
HI-FOODS Convenience Store Chains Expand the Domestic Market with Nationwide Coverage
In response to fast-consumption trends, HI-FOODS is developing strongly across convenience store chains.
HI-FOODS’ Domestic Market Reaches Customers via GS25, 7-Eleven, and FamilyMart
This distribution system helps consumers easily access products anytime, anywhere.
GN FOODS Ensures Consistent Quality Across the Entire System
Transportation and preservation processes are strictly controlled from the factory to the points of sale.
HI-FOODS’ F&B Channel in the Domestic Market – Direct Experiences at Food Courts
Through brands like BAMBOO DIMSUM and KINGSTICK, HI-FOODS brings direct culinary experiences to customers.
Food Courts – HI-FOODS’ Brand Touchpoint with Consumers
This is where the brand directly connects with customers and increases its visibility in the domestic market.
BONZON MART – The HI-FOODS Retail Channel Developing the Domestic Market Since 2020
Launched in 2020, BONZON MART has become a strategic retail channel for HI-FOODS.
HI-FOODS’ Domestic Market Optimizes Experience Through Modern Retail Models
The “Delicious food – simple cooking” model helps save up to 90% of cooking time, perfectly fitting the modern lifestyle.
HI-FOODS’ Core Product: Dumplings Account for 40% of Production Volume at GN FOODS, Over 50 Tons/Day
Dumplings are the core product line, contributing significantly to asserting HI-FOODS’ leading position in the domestic market.
GN FOODS Produces Over 50 Tons of Dumplings Daily
The manufacturing process is strictly guaranteed from raw materials to finished products, fully preserving quality and flavor.
Diverse HI-FOODS Product Portfolio for the Domestic Market
- Core line: Popular everyday products
- Premium line: High-end product range
- Chill line: Convenient chilled food
- Ready meal: Ready-to-eat meals
HI-FOODS Leads the Domestic Market Thanks to a Sustainable Strategy from GN FOODS
Driven by a multi-channel strategy, manufacturing capacity from GN FOODS, and a diverse product portfolio, HI-FOODS has successfully asserted its leading position in the domestic market.
Future Development Direction for HI-FOODS’ Domestic Market
- Expanding the distribution system
- Diversifying the product range
- Optimizing the supply chain
- Enhancing the customer experience
Backed by a solid foundation, HI-FOODS is not only maintaining its position in the domestic market but also creating strong momentum for future growth.
