About Us

LEADING THE MARKET
WITH QUALITY & REPUTATION

HI-FOODS pioneers the creation of comprehensive and convenient food solutions for businesses, from stable supply sources and consistent products to optimized operations in retail and Horeca.

With a production platform meeting international standards such as HACCP, ISO 22000, BRC A+, and SEDEX, along with modern IQF and Air Blast freezing technology, HI-FOODS ensures quality throughout the supply chain, giving partners peace of mind to expand their business and improve efficiency.

A well-established multi-channel distribution system, covering supermarkets, F&B chains, convenience stores, distributors, and direct retail channels, creates the ability to access the market quickly and consistently. Not only does HI-FOODS strengthen its position domestically, but it also serves as a reliable platform for cooperation and development opportunities in the international market.

Mission

CONVENIENT FOOD
FOR BUSINESS MODELS

HI-FOODS exists to redefine how
businesses operate in the food industry
with convenient food solutions
meeting international standards, optimized from sourcing to the final experience.

HI-FOODS continuously connects technology,
quality & market understanding,
helping partners shorten processes, increase efficiency
and expand business opportunities sustainably.

hình pizza BON

Based on research capabilities & continuous innovation,
HI-FOODS develops a diverse product portfolio that flexibly meets the needs of professional kitchens, supermarket systems, convenience stores & F&B business models, including:

  • Steamed – fried – pan-fried dimsum
  • Convenient fried – grilled – hot pot dishes
  • Quick Ready Meals
  • Premium cooking ingredients
  • And a line of vegetarian food for a healthy diet
Discover Products

We believe that quality & convenient food solutions not only meet consumer needs but also help businesses optimize operations, enhance performance & services.

 

Products: Meet international standards, ensuring consistent quality throughout the supply chain

Policy: Competitive, stable pricing, suitable for various business models

Services: Professional, fast delivery, operational support & effective consulting

Giới thiệu
PROVIDING MORE THAN JUST A SUPPLY
We create value to help businesses control output quality, ensure consistency & create long-term competitive advantages.
Vision

SUSTAINABLE DEVELOPMENT
BRINGING VALUE TO THE COMMUNITY

Strategic orientation, clear & professional

To become a leading brand in the convenience food sector
in Vietnam, with a product portfolio that meets international standards, stable supply capacity & a strong presence in
retail systems, Horeca chains & the export market.

Inspiring, idealistic

People are the focus of development

Human resources are the core asset

Core values

GENUINE VALUE
BUILDING LONG-TERM TRUST

01

CUSTOMERS
ARE AT THE CENTER

Placing customers at the center of all activities, from product development to supply chain operations.
Proactively listening to market needs to provide convenient, consistent, and suitable culinary solutions for a diverse range of sales channels.
02

NUTRITIONAL ORIENTATION
& HEALTHY LIVING

Developing nutritional solutions aligned with international standards, with a focus on balancing convenience, quality, and health benefits.
The product portfolio is built to match modern consumer trends and meet the ever-increasing demands of the market.
03

SERVING SPIRIT
DEDICATED

Emphasizing service quality throughout the entire partnership process, from product consultation and portfolio development support to delivery operations.
Oriented toward long-term companionship, HI-FOODS continuously innovates to optimize efficiency for various partners across each distribution channel.
04

TRANSPARENCY &
CREDIBILITY

Building trust with customers through transparent processes.
All activities—from product development and manufacturing to distribution—always aim for consistency, responsibility, and a spirit of sustainable cooperation.
Partners

BRINGING SUSTAINABLE VALUE
TO EVERY PARTNER

Certification

INTERNATIONAL STANDARDS -
QUALITY ASSURANCE

Each HI-FOODS certification achieved is not only a recognized standard, but also a testament to its ability to control quality, its strict adherence to standards, and its commitment to responsible development.

SEDEX - Transparency in production conditions, health safety, and sustainable business

BAP - Ensuring sustainable development in global aquaculture

HACCP - Affirming reputation, production capacity, and commitment to international quality standards

HALAL - Sustainable trust within the Muslim consumer community

ISO 22000:2018 - Minimizing food safety risks and realizing safe food supply chain development

BRC - Ensuring quality in the global food supply chain

Development Journey

PROGRESS STEPS
TO BUILDING A POSITION

From its humble beginnings, with the aspiration to provide convenient and high-quality food solutions for Vietnamese people, HI-FOODS has continuously innovated, developed, and expanded its scale of operations. Each milestone in its journey marks a step towards maturity, from diversifying products and upgrading production technology to expanding its domestic and international markets.

11/2015

Establishment of HI-FOODS Trading Joint Stock Company,
focusing on developing the HORECA business channel & food service.

04/2016

Launch of the KINGSTICK fast food restaurant chain
in food courts within the shopping center system.

04/2018

Acquisition of the BAMBOO DIMSUM brand,
simultaneously expanding the KINGSTICK system to provinces & the Hanoi market.

03/2020

Launch of the Retail channel. BONZON MART convenient food supermarket chain.

10/2020

Inauguration of the first Yum restaurant. Enhancing the culinary experience.

06/2024

Developing the BAMBOO brand with a diverse Asian dimsum portfolio,
widely distributing to large supermarkets nationwide.

09/2025

Launch of the BON brand, positioning modern European cuisine style,
combining creative flavors with convenience.

2015

2016

2018

2020

2024

2025