Kind Steps – Where Hearts Connect
Taking place on August 1st & 2nd, 2025 in Nga Bay Ward, Can Tho City, the program “Pink Holiday Campaign 2025 – Kind Steps” has left many beautiful impressions. With the participation of various organizations, individuals, and businesses, including HI-FOODS – BAMBOO, the program has not only given material gifts but also shared humanity and hope for the paths ahead.
1,000 notebooks – A small gift, a big meaning
As part of the “Pink Holiday Campaign 2025 – Kind Steps”,
HI-FOODS – BAMBOO donated 1,000 notebooks to underprivileged students in Nga Bay Ward, Can Tho City. This is not just a material gift, but also a
quiet yet sincere wish for a fuller, stronger new school year.
Not merely a business in the convenience food sector,
HI-FOODS – BAMBOO positions itself as a companion to the community.. We understand that a delicious meal cannot be separated from a healthy and compassionate society. Therefore, alongside our mission to elevate each daily meal, BAMBOO also aims to contribute to building a better living environment through educational activities, child welfare, and sustainable future initiatives.
We believe that
development is not only measured by sales, but also by the positive impact of the values that the brand leaves in the hearts of the community. Today’s act of giving 1,000 notebooks is one of the proud steps on that journey.
Ms. Vo Thanh Mai – Representative of HI-FOODS – BAMBOO shared:
“Each notebook is a page opening up opportunities, each gift is an expression of hope. We believe that investing in the youth is investing in the future of society as a whole.”
Sowing Knowledge – Reaping Love
In the rustic setting of a rural school, the gift-giving ceremony took place in warmth and closeness. There were no dazzling stage lights, no flowery long speeches – just expectant glances, little hands embracing the new notebooks still smelling of paper, and sparkling eyes full of joy.
A thousand notebooks given away means a thousand opportunities to be continued, a thousand dreams to be written anew.
The children shyly received their gifts, yet their eyes shone with eagerness, as if it was the first time they touched their dreams. For many, this could be the first time in their lives having enough new notebooks to start the school year – and this not only helps them study better but also gives them a sense of care and love.
In a place that seems distant and impoverished,
simple actions become a profound source of inspiration.. Because sharing knowledge is also a way to foster belief in the future – a future where these children grow up not only with literacy but also with the belief that they are not alone.
HI-FOODS – BAMBOO and the journey for the community
From family kitchens to distant rural areas, from delicious meals to sharing actions –
HI-FOODS – BAMBOO remains steadfast in its development philosophy:
connecting business interests with social responsibilities.
We understand that a brand is not only built by product quality, but also nurtured by
compassion for the community., through timely and appropriate acts of kindness.
Giving a small part of material value, but receiving back much more in trust, connection, and humanity – that is how we define
sustainable value.. Quietly, without pomp, but persistently –
“giving at the right time” is what HI-FOODS – BAMBOO cherishes and pursues throughout its development journey.


