At Vietfood & Beverage – ProPack 2025, the brand BAMBOO once again reaffirms its pioneering position in the frozen food industry in Vietnam. With export quality and sustainable production philosophy, BAMBOO provides convenient, safe, and nutritious meal solutions for domestic consumers while also conquering many international markets.
The presence of BAMBOO at Vietfood & Beverage – ProPack 2025 not only attracted a large number of visitors but also received special attention from the media. The Official News Channel of Ho Chi Minh City Television (HTV) was present at the exhibition to film and conduct direct interviews with consumers experiencing the products and exchange views with the leadership of HI-FOODS Joint Stock Company – the owner of the BAMBOO brand.
Through the authentic sharing from customers and information from the management team, HTV clearly conveyed the message “Delicious food – Easy cooking – Complete nutrition”, as well as the sustainable development vision that BAMBOO is steadfastly pursuing.
Production linked with responsibility – An inevitable trend
In the context of climate change and strict demands from export markets, responsible production is no longer an option, but a vital factor.
- Standard raw materials: BAMBOO prioritizes the use of seafood, meat, and vegetables from certified farms to ensure quality and food safety.
- Environmental protection: Minimizing plastic waste, optimizing energy-saving production processes, reducing carbon emissions.
- Community development: Direct collaboration with farmers and fishermen to increase income and maintain traditional livelihoods.
This is a strategy that helps BAMBOO elevate the value of Vietnamese agricultural products, while also meeting green consumer trends are spreading in Europe, Japan, and South Korea.
BAMBOO at Vietfood 2025 – International standard convenience food
BAMBOO’s booth at Vietfood 2025 showcases over 50 frozen products, catering to diverse needs:
- Dimsum: dumplings, siu mai, shrimp rice rolls, wontons…
- Vegetarian dishes: vegetable dumplings, vegetarian buns
- Fried – grilled dishes: pizza, calzone, spring rolls, crab rolls
- Seafood balls for hot pot: shrimp balls, fish balls, seafood balls
- Premium ingredients: Tam Vuong beef, Sakura Japanese beef, gym shrimp
All are prepared based on the philosophy of “Delicious food made easy – Full of nutrition”:
- Authentic Vietnamese culinary flavor – Preserving traditional recipes and taste.
- Convenient for modern families – Ready to cook in just a few minutes.
- Safe & transparent – No preservatives, using quick-freezing technology IQF to retain nutrition and freshness.
Proud Vietnamese brand – Reaching out to the world
BAMBOO not only serves Vietnamese consumers but also exports to:
- Japan & South Korea: A demanding market with strict testing standards.
- Europe: High requirements for food safety certification and sustainable development.
- USA & Australia: Preference for convenient products that suit a fast-paced lifestyle.
Each BAMBOO product is not just food, but a “Vietnamese culinary ambassador”, bringing traditional culinary excellence to international friends in a modern and convenient form.
Aiming for a sustainable future
With a vision of long-term development, BAMBOO sets the goal:
- To enhance quality through advanced processing technology and strict control at every stage of production.
- To innovate products to meet consumer tastes and healthy eating habits (healthy, low carb, vegan…).
- To spread cultural values and Vietnamese pride through each family meal.
The journey from quality raw materials to quality meals
It’s not just a story about food production, but also a testament to the commitment of sustainability – convenience – international standards. Each BAMBOO product is a harmony of traditional flavors, modern technology and social responsibility, providing a complete culinary solution for every family.
In the context of consumers increasingly concerned about food safety, health and environmental impact, BAMBOO continues to assert its pioneering role in the frozen food industry in Vietnam. From home dining to international markets, BAMBOO always accompanies its customers on the journey of delicious eating, healthy living and contributes to elevating Vietnamese cuisine on the world map.
